One position for someone to teach strategic aspects of the business (account management, account planning, media planning). It is a tenure-track position. The position is listed with a minimum requirement of a master’s with professional experience. I think that as long as the candidate has strong professional experience and shows a deep interest in doing scholarship (research or professional work), the degree requirement isn’t a deal breaker.
The other position is for creative courses. The need is to focus on the writing courses. This is a long-term collateral position. This means that there isn’t a scholarship aspect to the job; the workload is all teaching. The minimum requirement for this position is a bachelor’s degree with extensive professional experience.