The success of the VCU basketball team has inspired the university. The success of the VCU basketball team is growing the VCU brand in all areas. This phenomenon is exactly what Seth Godin talks about in his book “Purple Cow.” Godin says to be successful, a brand must be remarkable. How does “Purple Cow” connect [...]
Filed under: Branding, VCU | Tagged: Branding, Final Four, Joey Rodriguez, NCAA, Purple Cow, Scott Sherman, Seth Godin, Shaka Smart, TED Talks, VCU basketball, VCU football | Leave a Comment »
