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Great Advertising Books, part 1

In “Creative Advertising,” Mario Pricken lays out the creative process for generating wonderful ad ideas. He has fantastic brainstorming techniques and great suggestions for fostering inspiration when stuck. The book is full (and I mean full) of practical methods for creating innovative and unforgettable ads. To demonstrate the ideas and methods he discusses, there are countless examples shown.

“Creative Advertising” is a must read for all entry-level creatives. For seasoned creatives, the section called “KickStart Catalogue” is the prefect creative generator. For me, the book is always ready to give a boost when the ideas aren’t big enough or when the number of ideas is too low. Pricken even addresses how to work best collaboratively.

Here it is on Amazon.


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