Volkswagon makes the world a better place.

Successful brand become bigger than their products. They become ways of life for their loyal fans. VW has a new viral campaign doing a nice job of this. It’s called The Fun Theory. Through the site and the viral videos, VW engages people in wonderful ways — giving the audience a VW brand experience. This also shows that VW is a positive part of our community — socially aware. Check out the videos that have been seen by over 1 million people in just a matter of days.

The website says that it is “dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something entirely different, the only thing that matters is that it’s change for the better.”

To encourage further interactivity with the site (and with VW by extension), visitors are encouraged to “take part in the competition to find fun ways to change behaviour.”  Winners receive cash prizes for finding fun ways to get people to exercise and to get people “to pick up their dogs doings.”

VW is has a subtle presence with a logo smaller than a dime and the line, “An initiative of Volkswagon.”  Bravo VW!